The idea here again is to keep the power in your hands, not Google’s.
Though one of these options may align with your desired results, we are going to leave this section blank. Your options are website visits, phone calls and app downloads. Google will ask you to select the results you want to get from your campaign. Resultsīefore we move on to the next phase of the campaign creation process, you have one more choice to make. When used in the right way Smart campaigns can add some value to your account, but they are definitely not the place to start. Essentially you are giving Google some basic parameters to work within and letting the AI take it from there. Smart – Remember that control we were talking about maintaining earlier? Smart campaigns don’t allow for much of that. These campaigns are fully automated, so once you’re set up just sit back and watch the installs and upsells roll in. With App campaigns you will be able to advertise your app on many Google properties, including Search, YouTube, the Display Network and the Google Play store. Again there are a variety of targeting options here, similar to those mentioned with Display.Īpp – If it’s an app you’re looking to promote with Google Ads, app campaigns are your best (and only) options. Yep, it’s a monopoly! From your Google Ads account you can create video advertising campaigns to show your videos on YouTube. Video – YouTube is now the world’s second most popular search engine, behind Google. Display campaigns are great for increasing brand awareness or reengaging past website visitors as they browse the internet. There are a variety of targeting options with Display campaigns including keywords, audiences, placements and more. You will be able to target these search queries by choosing keywords related to your product or service.ĭisplay – Google has access to a network of more than 2 million websites (and counting) where they can place text, video and image ads. These ads are triggered by search queries (the words a user types into the search prompt). Search – Search campaigns are used to show text ads on Google’s search result pages. That said, we’re still going to briefly walk through the campaign types available to you so that you can start thinking about which option might be best for your business down the road. And if you’re new to PPC advertising, Search is almost always the best place to start.
#CALLOUT EXTENSIONS ADWORDS EDITOR HOW TO#
If you want to start with a Shopping or Discovery campaign you’ll need to hover over one of those options with your mouse follow the link to “Skip and create this type of campaign later.”įor this guide we will be focusing on how to set up a Search campaign only. There are two additional options, Shopping and Discovery, but these campaign types will be unavailable if you’ve just created your account. You have the choice between six different campaign types: Search, Display, Shopping, Video, App and Smart campaigns. The next step is to choose the type of campaign you would like to create. Click that, and then we’ll get started with setting up your first campaign. Fight the power!Īt the bottom of this screen you’re on you will see a (very, very small) link that says “Switch to Expert Mode”.
#CALLOUT EXTENSIONS ADWORDS EDITOR PROFESSIONAL#
Luckily, you’ve got professional guidance (that’s us) so you won’t need Google’s help. This folks, is the beginning of Google trying to take control over your account. Once you’re all signed in you will reach a screen asking for your main advertising goal. This will take you to a page where you will need to sign in with a Google Account, or create a new one. To do this, go to and click “Start now”. The very first thing you’ll need to do is create a Google Ads account. And well, it kinda is…That’s why you’re here, right?īut fear not! With this step-by-step guide you will be up and running in just a few hours. Getting up and running may seem like a daunting task. If you’re a small business and just getting into PPC advertising then you’re likely going to be building and managing your Google Ads account on your own for a while. For as little as a couple hundred dollars a month, even the smallest of small businesses and startups can jump into the digital advertising game and make an impact on their bottom line. Over the last decade, PPC advertising has become essential for almost every business, regardless of size or industry.
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